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REACH
It is important to reach your potential customers with a message that appeals to them. Identify who are your most desired customers and how they can benefit by choosing you. |
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FREQUENCY Have a long-term Marketing Plan in place as part of your Business Plan. Work with your Marketing Representative to plan your advertising schedules so that your message is heard on a frequent basis over a long period of time. A consumer must hear your message 3 times before starting to retain it. You will achieve long-term success by committing to your Marketing Plan as strongly as you are committed to your business. |
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IMAGE Develop a consistent image of your business that showcases your USP in every advertisement. Ask yourself, what phrase can be said that people will respond with the name of your business? Be concise and offer a clear message that differentiates your business from your competition. |